Baú has 5 principles that form the basis of its organizational culture:
Be more eficient (to do more using less)
Focus on results
Keep a good work environment
Focus on quality
Innovation
Key-attitudes to be into the 5 principles of Baú Culture:
More committed
More planned and organized
More proactive
More engaged
More collaborative
Why we exist and do what we do:
To produce good quality coffees being a profitable company, always looking for innovation, valuing our partners and employees and respecting the Environment.
Our macro objetives for the next 2 years (2020-2021):
To be a sustainable company, strengthened on our organizational culture and to have a solid business management.
Our philosophy and ethical principles:
Tradition (my plant, my Family)
Transparency (to be true)
Respect (respect to others)
Confidence (to be ethical and loyal)
Professionalism (expertise and efficiency)
Innovation (Kaizen application and technology transformations)
Key-points that define and ensure that we will act according to the structure above and we consequently will accomplish our goals:
Focus on reducing costs and expenses
Focus on the field
To have a productive coffee farming
Do selling and buying well
Good alignment of communication and strategy